GOOGLE ADS
Transform your business with more leads and better ROI.
SEM / PPC
Optimisations
Management
Google Ads is one of the best marketing assets your business can have. It can drive qualified leads to your business and drive sales, literally overnight.
Strategy
We’ll help plan your journey so you’re on the right track to deliver the right results for your business.
Every business is different and will need strategies to achieve different outcomes. In order to define the appropriate strategy for your business.
• What are we wanting to achieve?
• What’s the current reality?
• What’s the path to get there?
• What’s my target audience searching for?
Optimisation
The right Google Ads agency will develop with you a strict and effective optimisation process that will see a real growth in results
• Our approach to Optimisation
• Conversion Optimisation:
• Management by outcomes
• Budget Optimisation
• Site engagement Optimisations
• Search Query Analysis (SQA)
Analytics
We’ll navigate the path with the right tracking, measurement, analysis and strategy.
Having the right reporting framework in place for your Google Ads is vital to see what is working well and what isn’t, so we can do more of the good and fix or stop the bad. Your BI Framework from Google Ads should include:
• Tracking of outcomes
• Reporting
• Outcomes to your business
• Site engagement
• Visitors to your website
SEO Services
Build a strong online presence, trust and credibility with Google and your target audience.
Technical SEO
Keyword research and content
Backlinks and authority
Website UX
There are three important aspects of SEO:
• A great website that engages your target audience (and Google)
• A strong web presence and good backlinks to your website
• Great content that makes you a thought leader in your field
1. Strategy & Analytics
We’ll help plan your journey with the right tracking, measurement, analysis and strategy.How well can the search engines find and index your website?
- xml sitemap
- Indexed pages
- txt
- www to non-www redirection
How well does your website translate to mobile?
- Site design
- Site structure
- Page speed
2. Optimisation
We’ll navigate the path forward with optimisations and key improvements.
- Websites with qualified / high volume traffic
- Business directories
- Industry sites
- PR/blog content
Content Creation
In order to achieve the above, you are more than likely going to need to start here – developing rich, relevant, engaging and current content. It’s all about what your target audience are searching for and you will know this from your keyword research. By continually developing new and interesting content you can use it to refresh and update your website and reach out to other websites, too
3. Scale
We’ll help you scale your Everest by generating more profit with lower costs, bringing you rapid growth and business success.
Now we’re getting serious. We’ve got our SEO on track, we’re ranking well for key search terms and we’re getting our website and content humming along. But what’s needed in the longer term to maintain our good positioning and outplay our competitors?
SOCIAL MEDIA
How to build a social media strategy that delivers outcomes.
Social Strategy
Social Content
Paid Advertising
1. Strategy & Analytics
We’ll help plan your journey with the right tracking, measurement, analysis and strategy.
• Awareness (grow following)
• Engagement with target audience so they become interested in your product
• Enhance relationship with existing customers
Some of the more common social channels we deal with for small business are:
• Facebook (Icon)
• LinkedIn(Icon)
• YouTube(Icon)
Analytics
• Page / profile set up
• Page / profile likes and followings
• Post frequency
• Post types
• Post detail/structure
• Fan reach & engagement
• Traffic to website
• Sales
• Risk/reputation management:
2. Optimisation
We’ll navigate the path with optimisations and key improvements.
You know you need to review your social media strategy when:
• You’re getting no engagement
• You’re posting sporadically
• You have a negative review sitting at the top of your reviews
• You haven’t updated photos since you first published the page
• You have less than 100 fans
• You’ve never used it to reach new customers
CONTENT
Content is the lifeblood of all digital marketing.
Content Strategy
Delivers Value for Target Audience
Drives Trust and Confidence
Grows Visitors, Leads, Sales and Revenue
Great content does great things for your business:
• Adds value to potential customers whilst also demonstrating how good you are
• Builds confidence and trust
• Increases conversion rates and generates more leads/sales
• Google loves it
• Nurtures leads into customers (great for add-ons to your sales process)
• A valuable long term asset to your business
There’s a lot more to content than just writing it. We need to know why we are producing each content piece and how it’s going to engage and add value to your target audience.
Value proposition Keyword research Quality over quantity Take me on a journey
Build valuable digital marketing assets Rhythm and habits Involve the whole team
Different strokes for different folks
Provide high level summaries and then provide all the detail Do it in a blog, do the next one in a video Video is so important in this day and age eBooks and white papers etc. Interactive online tools are great too
- Build a valuable database
- Don’t outsource
Share the love and promote your content
Most people, by nature, are shy and don’t feel they have great ideas to share. You’re wrong – completely wrong. A life time of experiences makes you unique and very knowledgeable. It’s time to share them and promote your content:
On social channels where your target audiences are (not where they’re not) On email with leads and clients On blog sites On media sites
- Pay for it with boosted posts
- Last lesson: don’t produce crap content, only great content.
WEB DEVELOPMENT
Your website is your #1 marketing asset.
User Experience (UX)
Web Design & Development
Content & SEO
It's Time To Have A Great Website!
What makes a good website is not just it’s looks.
1. Strategy
We’ll help plan your journey so you’re on the right track to deliver the right results for your business
Core messages:
Value Proposition: This is a statement about what value you provide to your customer.
Sales Propositions: This is where you can demonstrate an understanding of the key challenges your audience face, and provide insights into the solutions you can provide.
Unique Selling Propositions : This is what makes you unique and are the reasons why your target audience should choose you over your competitors.
Website appearance:
Your website needs to be visually stunning but also practical. Consider using white space, bullet points, colour/buttons/typography (to differentiate things like hyperlinks or calls to action) and images to break up the page and make it easy to read.
UX / navigation:
- Page speed
- Simplifying forms
- Contact us (phone, email, live chat/messenger)
- Seamless checkout / enquiry process
- Calls To Action (CTA)
2. Analytics
We’ll navigate the path with the right tracking, measurement, analysis and strategy.
- What goals are set up (including phone tracking)?
- What views are set up?
- Are Google Analytics, Google Ads, Search Console all linked correctly?
- What E-commerce tracking (if relevant) is set up?
- What reporting framework is set up?
3. Optimisation
With small steps brings big rewards. We’ll optimise and improve results, generate more profit for lower costs, and bring you rapid growth and business success.
Some key aspects of website content include:
- About us page
- Start a blog
- Keyword research
- Site engagement
- Lead capture